Privacy and Copyright

Web Site Policies

Except as noted, the information below applies to official University of Virginia (“UVA”) Web sites, which are defined as the official Web pages of University schools (including the websites of the University of Virginia Darden School of Business (“Darden”)), departments, divisions and other units. You may also find within the University of Virginia domain – signified by the address “” or within the range of Internet protocol addresses assigned to the University of Virginia – Web sites over which the University has no editorial responsibility or control. Such sites include, but are not limited to, the Web pages of individual faculty members or students and the Web pages of student organizations and other organizations not formally a part of the University. Although the University encourages compliance with all University policies and practices at such Web sites, the University serves only as a neutral provider of Internet-related services to them. The University recommends that you seek information from the persons responsible for those sites directly to ensure that you know under what policies and practices they operate.

UVA Copyright/Disclaimer Statement

All text, images, logos and information contained on official University of Virginia Web sites are the intellectual property of The Rector and Visitors of the University of Virginia unless otherwise registered and are protected under the U.S. Copyright Act 17 U.S.C. 101-810. Copyright gives the owner exclusive right to reproduce, distribute, perform, display or license a given work. Whether or not a Webs site includes a statement about copyright, the U.S. Copyright Act provides protection for such works, and they may not be used or reproduced without permission. It is the responsibility of all parties storing materials on Web sites with University of Virginia domain addresses to ensure that such material does not violate other parties’ proprietary rights and does not otherwise violate law or applicable University policy. UVA reserves the right to delete or make inaccessible files that contain material that is in violation of law or of applicable UVA policy. UVA is not responsible for any errors in the material provided on the Web and shall not be liable for any damages of any kind arising from the use of any material found on official UVA Web sites or on any other sites with University of Virginia domain addresses.

The design, pictures and logos used on Darden sites directly managed by Darden may not be copied and used or posted by any other person or entity, including other units/offices at the University of Virginia. This includes, but is not limited to, the Darden’s home page, all secondary Web pages, news pages and maps. Links may be directed to these pages, but images, logos and maps may not be copied and/or posted for any reason.

Links to Other Sites

Provision of links from official University of Virginia Web sites to sites located outside of the University of Virginia domain does not imply endorsement or credibility of the service, information or product offered through the linked sites.

Respect for Copyrights Including Digital Materials and Software

Is is the policy of the University to respect the copyright protections given by federal low to owners of intellectual property, including digital materials and software. It is against University policy for faculty, staff or students to use University equipment or services to access, use, copy or otherwise reproduce, or make available to others, any copyright-protected materials, including digital materials and software, except as permitted under copyright law (especially with respect to “fair use”) or specific license.

The software provided through the University for use by faculty, staff and students may be used only on computing equipment as specified in the various software licenses.

The University regards violation of this policy as a serious matter, and any such violation is without its consent and is subject to disciplinary action. Repeated violations will result in loss of computing privileges, among other sanctions.

Pursuant to 37 CFR 201.38, the University has designated the following person to receive notification from copyright owners of claimed infringement of digital materials and software copyright:

Claimed Copyright Infringement
University of Virginia
PO Box 400898
2400 Old Ivy Road, Charlottesville, VA 22904
(telephone) +1-434-982-2249
(facsimile) +1-434-243-9197


Commitment to Privacy

Individuals’ privacy is important to the University of Virginia. To better protect your privacy, we provide this notice explaining our online information policy and practices. To make this notice easy to find, we make it available through a link on our home page. Our privacy and public records obligations are governed solely by applicable Virginia statutes, including, but not limited to, the Virginia Privacy Protection Act of 1976, the Virginia Freedom of Information Act and by any applicable U.S. federal laws.

Notice About the Information We Collect

This notice applies to all information collected by or submitted to official University of Virginia Web sites (see the definition above). The following information explains the Internet privacy policy and practices that the University has adopted for its official Web sites in legal terms, it shall not be construed as a contractual promise, and the University reserves the right to amend it at any time without notice.

When you access our Web pages, the client information and the essential and nonessential technical information listed below is automatically collected – we refer to those categories collectively as “access” information. No other information is collected through our official Web sites except when you deliberately decide to send it to us (for example, by clicking on a link to send us an email). The information you might choose to send us is listed below as “optional information.”

Automatically Collected Access Information
  • Client information: the Internet domain and Internet address of the computer you are using.
  • Essential technical information: identification of the page or service you are requesting, type of browser and operating system you are using, and the date and time of access.
  • Nonessential technical information: the Internet address of the Web site from which you linked directly to our Web site, and the “cookie information” described below.
  • Optional information:
    • When you send us an email: your name, email address and the content of your email
    • When you complete online forms: all the data you chose to fill in or confirm, including credit or debit card information if you are ordering a product or making a payment, as well as information about other people if you are ordering a gift and want it sent directly to the recipient’s address.
The Way We Use Information

Client information is used to route the requested Web page to your computer for viewing. In theory, the requested Web page and the routing information could be discerned by other entities involved in transmitting the requested page to you. We do not control the privacy practices of those entities. Essential and nonessential technical information helps us respond to your request in an appropriate format (or in a personalized manner) and helps us plan Web site improvements. Optional information enables us to provide services or information tailored more specifically to your needs or to forward your message or inquiry to another entity that is better able to do so, and also allows us to plan Web site improvements.

We may use non-identifying and aggregate information to better design our Web site. For example. we may report that X number of individuals visited a certain area on our Web site, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.

We may keep client information from our systems indefinitely after the Web page is transmitted, but we do not try to obtain any information to link it to the individuals who browse our Web site. However, on rare occasions when a “hacker” attempts to breach computer security, logs of access information are retained to permit a security investigation and in such cases may be forwarded together with any other relevant information in our possession to law enforcement agencies.

Under the Virginia Freedom of Information Act, any records in our possession at the time of a Freedom of Information Request might be subject to being inspected by or disclosed to members of the public for any purpose they may desire. As indicated above, client information may be retained after transmission of the requested Web page and might be available for inspection.

We use the information you provide about yourself when placing an order or request only to complete that order or request. We do not share this information with outside parties except to the extent necessary to complete that order or request. Similarly, we use the information you provide about someone else when placing an order or request only to compete that order or request. Again, we do not share this information with outside parties except to the extent necessary to complete that order or request.

We generally use return email addresses only to answer the email we receive. Such addresses are generally not used for any other purpose and by University and state policy are not shared with outside parties.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without a clear notice on the particular site and without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Use of Cookies

Some official University of Virginia Web sites use “cookies.” We use cookies so that we can show you more relevant content and provide you with an overall better experience. Often a cookie enables the University Web site to tailor what you see according to the way you entered the site (i.e., if you entered by pushing a button identifying yourself as a student, your subsequent views of information might be tailored for student audiences). For this kind of cookie, the information stored in that cookie might include the following (formatted for legibility):

Name: UVA_cookie
Session: 972016679.175537
Timestamp: 973021258
Portal: 0
Expires: Tue, 01-May-2015 19:40:58 GMT

Behavioral Advertising, Remarketing or Interest-Based Advertising

Darden may work with third party vendors like Google to show our advertisements on other Web sites and digital properties. Darden and these vendors use cookies and similar technologies to serve our ads based on your prior visits to our Web sites and digital properties. These technologies use only non-personally identifiable information. You can opt-out of Google’s use of cookies for this by visiting Google’s Ads Settings. Additionally, you may also choose to opt-out of other third-party vendors’ use of cookies by visiting the Network Advertising Initiative opt-out page.

Providing Information is Your Choice

There is no legal requirement for you to provide any information at our Web site. However, our Web site will not work without routing information and the essential technical information. Failure of your browser to provide nonessential technical information will not prevent your use of our Web site, but may prevent certain features form working. For any optional information that is requested at the Web site, failure to provide the requested information will mean that the particular feature or service associated with that part of the Web page may not be available to you.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online, consistent with the policies of the University and with the laws and regulations of the Commonwealth of Virginia.

How to Contact Us

Should you have other questions or concerns about these privacy policies and practices, please call us at +1-434-924-4524 or send us an email at If you wish to review or change information gathered about you via an official University of Virginia Web site but you do not know how, the University Webmaster will assist in locating the personas responsible for that site so that you may make your request for that review or change directly to them.

Guidelines for Linking and Presentation

In all of these cases, a link should provide information for educational or other mission-related purposes and the University cannot have received consideration for incorporating that link.

Such links should in no way imply endorsement of products or services offered by the external entity. Any descriptive text accompanying the link should be value-neutral. Acceptable language might include: “For more information: [link].” Unacceptable language: “Check out this great Web site [link].”

Such links should go to the home page of the entity’s Web site and, wherever possible, links should not go to pages on which products or commercial services are offered for sale. The logo, text or graphic should not include any qualitative or comparative language or descriptions of the non-University party’s products, services, facilities or company, including, but not limited to, price information, inducement to purchase, endorsements, savings or values.

Particularly in cases where a group of external hyperlinks is included, the following language is recommended for inclusion: Links to Web sites external to the University of Virginia should not be considered endorsement of those Web sites or any information contained therein.

In all cases, the design of departmental or unit pages that incorporate commercial links must be consistent with established graphic and placement standards for University Web pages. (See guidelines for Web design: For example, commercial or text logos or display material may not be placed in the “banner” area, roughly the top quarter of a page and pop-up notice of sponsorship will not be allowed under any circumstances.

Links to sponsors or other corporate recognition on a unit’s home page (i.e., the third level off the University home page) will not be allowed except under special circumstances considered on a case-by-case basis by the University’s Network-based Information Systems (N-BIS) editorial board. Such examples might be the University Bookstore or the University Press (selling merchandise).

The following definitions should be considered general and applicable to this policy only:

University of Virginia Web page: A page created or maintained by or on behalf of the University of Virginia or an office, department or division of the University of Virginia, and located within the University of Virginia’s information technology environment, i.e., signified by the address “” or within the range of Internet protocol addresses assigned to the University of Virginia. [Note: Web page and Web site may be used interchangeably.]

Hyperlink or hypertext link: A logo, text or other identifier incorporating a link to a Web site external to the University of Virginia, placed on a UVA Web page without compensation.

Advertising: A logo, text or other identifier incorporating a link to a Web site external to the University of Virginia, placed on a UVA Web page in exchange for remuneration or gifts in kind, where that placement is intended to promote or market a service, facility or product offered by the entity’s Web site for a commercial purpose. Advertising includes messages containing qualitative or comparative language, price information or other indications of savings or values, an endorsement, or an inducement to purchase, sell or use any company, service, facility or product.

Qualified Sponsorship: A logo, text or other identifier incorporating a link to a Web site external to the University of Virginia, placed on a UVA Web page to acknowledge donation of services, products, or financial or research support to the University of Virginia or an office, unit, cent, department or division of the University of Virginia.

The IRS defines sponsorship as “a payment for which there is no expectation that the sponsor will receive a ‘substantial return benefit,’ the income received by the sponsored organization is not subject to tax as unrelated business income.”

Banner ad: A typically rectangular advertisement placed on a Web site above, below or to the side of the site’s main content area.

Logos, Trademarks and Licensed Graphics

Official University of Virginia logos, seals and graphics relating to the University may be subject to licensing agreements and any use of these would require approval. If you have questions about legal use of these items, contact Todd Goodale, Associate Athletic Director of Marketing Video Services at +1-434-982-5600.

The University Logo Site is administered by the Marketing Department.

Photographs, Graphics and Technologies

Use of design, images, graphics or technologies associated with the Darden Web site is prohibited. Images in use on the Darden home page, or other associated pages, cannot be used even by other University departments; they are under limited-use agreements with photographers and same images are the property of the University of Virginia Darden School Foundation. Technologies found on the Darden’s main site are not to be edited or copied for private or departmental use. These technologies are considered intellectual property.



This privacy policy was last revised on 18 June 2015