Insights from Prof. Jeanne Liedtka from the d.confestival 2022 in Cape Town, South Africa

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The Experimentation Field Guide

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University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D. and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.

@DardenMBA

Darden@virginia.edu

Batten Institute for Entrepreneurship and Innovation

The Batten Institute at the Darden School of Business improves the world through entrepreneurship and innovation. The institute's research initiative advances knowledge that addresses real-world challenges and shapes Darden's curriculum, and its educational offerings are ranked top 10 in the world. The Batten Institute was established with gifts now totaling over $125 million from UVA alumnus Frank Batten Sr., a media pioneer, visionary and founder of The Weather Channel.

@BattenInstitute

Batten@darden.virginia.edu

University of Virginia Darden School of Business

100 Darden Boulevard | Charlottesville, VA 22903 USA | +1-434-924-3900

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