Typeform

A big part of creating actionable personas is collecting actionable data during interviews. Ideally, you’ll conduct interviews in person, but when it’s necessary to collect information remotely, Typeform is an elegant alternative. More dynamic than a standard online survey, Typeform flows like a live Q&A session. Quickly customize forms for specific users, collect responses in one place, and utilize Typeform’s analytics to organize responses for the creation of personas.